e.l.f. — which stands for Eyes Lips Face — has been serving up makeup under $10 since 2004. For quality makeup at a killer price point, e.l.f. can't be beat. This 10-shade palette is an all-matte collection with a slight satin finish on top. We also love that even though you're paying a dollar per color here, the packaging still comes with a mirror. Another great thing about e.l.f. is that you can always count on every formula (as well as makeup brushes and eyelashes) to be 100% vegan and cruelty-free.
Of course, due to the low-cost nature of the product, something's gotta give. It isn't as pigmented and opaque as it could be, but for 10 bucks, we'll take it.
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points. ... According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.