Elf Eyeshadow Palette
DESCRIPTION
e.l.f. — which stands for Eyes Lips Face — has been serving up makeup under $10 since 2004. For quality makeup at a killer price point, e.l.f. can't be beat. This 10-shade palette is an all-matte collection with a slight satin finish on top. We also love that even though you're paying a dollar per color here, the packaging still comes with a mirror. Another great thing about e.l.f. is that you can always count on every formula (as well as makeup brushes and eyelashes) to be 100% vegan and cruelty-free.
Of course, due to the low-cost nature of the product, something's gotta give. It isn't as pigmented and opaque as it could be, but for 10 bucks, we'll take it.
PROS & CONS
REVIEWS (6)
e.l.f. is an American cosmetics brand based in Oakland, California. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points. ... According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.