This particular product looks like a lipstick and can even be mistaken for one. But this particular stick is so much more.
With just a swipe of this, your lipstick will stay on for up to 8 hours. Go ahead and drink from a straw or eat some pasta, your lips will not lose its color, all thanks to the primer. Furthermore, this brand took it up a notch and added ingredients that help soothe the skin of the lips. It prevents chapping and cracking. Did I mention it is SPF15 for that needed protection from the sun!