Rimmel, also known as Rimmel London, is a british cosmetics brand, now owned by Coty, inc. With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers. This company gave rise to the term 'rimmel' being used to mean 'mascara' in many Mediterranean languages. Their mascaras are famous and well-known among beautiful and confident women. Rimmel's company motto is "Live the London Look".
They do not perform, nor do they ever commission any third parties on their behalf to perform testing of their products or ingredients on animals, except where required by law, like in mainland China. So basically they are not cruelty-free.
The products are quite inexpensive, so you are ensured that you are paying for high quality products and you know that you are definitely getting what you are looking for.
Rimmel products are currently sold in pharmacies and supermarkets throughout the world. Read customer reviews from around the world to gain some insight into Rimmel products.