As effective as the Tatcha primer is, the price tag is admittedly steep. If you can’t bring yourself to spend that much, budget primers like the e.l.f. Hydrating Face Primer should be on your radar. It’s by no means a dupe, but the cruelty-free primer does hydrate and smooth out skin for flawless coverage. And just like the Tatcha primer, it creates a barrier between skin and foundation to prevent clogged pores as vitamins A, C, and E create a radiant finish. One pump covers the entire face, oily at first but blending out to a weightless satin finish.
PROS & CONS
e.l.f. is an American cosmetics brand based in Oakland, California. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points. ... According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.