Urban Decay Eyeshadow Primer Potion Reviews in 2021

#1 Urban Decay Urban Decay Eyeshadow Primer Potion

Overall Rating: 4.7

Capterra Rating: #4.7 .. out of 5 with 11 ratings
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Urban Decay Eyeshadow Primer Potion Reviews

Urban Decay Eyeshadow Primer Potion Reviews

Out of all the eyeshadow primers I tested, this option from Urban Decay was my favorite. The product claims to keep your eye makeup “vibrant and crease-free for 24-hours.” While I didn’t keep my eyeshadow on that long, I did make it through an entire workday, after-work drinks, and a dinner without having to touch-up my eye makeup.

The lightweight primer has a light nude color to it, but I was pleased to notice that it dried invisibly. The wand made it super easy to apply, and the rich formula blended smoothly and quickly onto my lids, leaving them prepped and ready for the eyeshadow. Though it’s one of the pricier options on this list, a little of the product went a long way and I found it to be well worth the cost.


Urban Decay is among the top 10 brands introduced by brandsreviews according to users worldwide. Below, you can read Urban Decay reviews.

Urban Decay Eyeshadow Primer Potion Review

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. Current products include lip, eye, complexion and body products. They are most well-known for their Naked collection, which includes twelve different eye shadow palettes.

Questions and Answers

Customer Reviews

  • drjgill5

Lasts all day, never have to worry about eyeshadow creasing now that I have this!
 
 

  • swheele

Love this eye primer! I work 10 hours shifts in the ER and when using this primer my eyeshadow does not crease for the entire shift! Have repurchased multiple times!
 
 

  • amri1614

I bought this because so many people had told me they loved it, but I was very underwhelmed. It does its job, but not as I expected and not worth the price
 
 

  • jeryanx

I like this product because it works really well - the only thing I don't like about it is that it can get a little "cakey". I have a really sensitive face - so sometimes this irritates my skin, but for the most part it's great.
 
 

  • xCHIx

I gave into the hype and thoroughly disappointed. It doesn’t work well for me. I put this on, and just as I’m finishing my eye look my eyelids feel extremely dry! I’ve even tried moisturizer underneath it. I use different concealers and I don’t have a problem.
 
 

  • megzlizzy

Didn’t like the feel, felt like it didn’t stay on my eyes and left my eyeshadow uneven in creases
 
 

  • AndreaLaura

I love the Urban Decay Primer Potion. It neutralizes discoloration on the eyelids and evens the texture. It also boosts the pigment of shadows and prolongs their wear time. As I've started to age, the skin on my eyes has begun to sag causing my eyeshadows to crease but primer potion helps to keep it looking fresh.
 
 

  • estineenee

A good white base that gives your shadows more true to color. It can crease though if used by itself. I usually layer this on top of my MAC paint pot orca shade on the occasions when I know I’m going out dancing or wedding events and I don’t want my eye makeup to move at all. No creasing issues when layering.
 
 

  • megzlizzy

Didn’t like the feel, felt like it didn’t stay on my eyes and left my eyeshadow uneven in creases
 
 

  • skyeOwO

Hate the packaging/application method, extremely unsanitary and difficult to reach product when you’ve made your way through a good portion of the tube. When my came the formula had already somewhat separated so every other dip into the tube would come out with a watery consistency unless I pump the brush a few times. The primer itself functions well. Too Faced Shadow Insurance has the better packaging/application, lower price, and similar functionality.

 

  • Brookevball

I really this primer, it works and keeps my eyeshadow on. I feel like the applicator is a little weird. It doesn’t have a fragrance and is easy to apply and blend onto my eye. It’s not sticky or too dry. I’m giving this four stars because I think it’s a good product but there is nothing super special about it that makes it amazing. But I would still recommend this product.