Out of all the eyeshadow primers I tested, this option from Urban Decay was my favorite. The product claims to keep your eye makeup “vibrant and crease-free for 24-hours.” While I didn’t keep my eyeshadow on that long, I did make it through an entire workday, after-work drinks, and a dinner without having to touch-up my eye makeup.
The lightweight primer has a light nude color to it, but I was pleased to notice that it dried invisibly. The wand made it super easy to apply, and the rich formula blended smoothly and quickly onto my lids, leaving them prepped and ready for the eyeshadow. Though it’s one of the pricier options on this list, a little of the product went a long way and I found it to be well worth the cost.
Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. Current products include lip, eye, complexion and body products. They are most well-known for their Naked collection, which includes twelve different eye shadow palettes.