For a cheaper mascara that still gives supreme volume, celebrity makeup artist Jessica deBen loves It Cosmetics Superhero Mascara, because the rich pigment creates a lash-extension effect on the eyes with just one coat; the formula coats lashes in polymers to give a more “elastic length,” that is non-flaking and non-smudging. Speaking of flaking: In general, you should keep in mind that mascaras typically expire after three months (so take note of the date you opened it). And if your mascara gets clumpy before the three-month mark, another tip: add a few drops of Visine to thin it out again, says Zdunowski-Roeder.
Created by Jamie Kern Lima, a TV Anchor and journalist, IT Cosmetics is the brand that British beauty editors have been desperate to try for years. Kern Lima developed the brand after finding that no cosmetics were adept at dealing with her rosacea.