IT Cosmetics Superhero Mascara Reviews in 2021

#4 IT Cosmetics IT Cosmetics Superhero Mascara

Overall Rating: 4.3

Capterra Rating: #4.3 .. out of 5 with 10 ratings
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IT Cosmetics Superhero Mascara Reviews

IT Cosmetics Superhero Mascara Reviews

For a cheaper mascara that still gives supreme volume, celebrity makeup artist Jessica deBen loves It Cosmetics Superhero Mascara, because the rich pigment creates a lash-extension effect on the eyes with just one coat; the formula coats lashes in polymers to give a more “elastic length,” that is non-flaking and non-smudging. Speaking of flaking: In general, you should keep in mind that mascaras typically expire after three months (so take note of the date you opened it). And if your mascara gets clumpy before the three-month mark, another tip: add a few drops of Visine to thin it out again, says Zdunowski-Roeder.

IT Cosmetics is among the top 10 brands introduced by brandsreviews according to users worldwide. Below, you can read IT Cosmetics reviews.

IT Cosmetics Superhero Mascara Review

Created by Jamie Kern Lima, a TV Anchor and journalist, IT Cosmetics is the brand that British beauty editors have been desperate to try for years. Kern Lima developed the brand after finding that no cosmetics were adept at dealing with her rosacea.

Questions and Answers

Customer Reviews

  • Augusta Braxton Baker

Love it, no flaking throughout day and made my lashes nice and long. Came off easily too.

  • Saskia W.

Quite good gives my lashes quite a lot of volume and length compared to my normal lashes

  • Lucy C.

This is such a good mascara! I use it almost everyday, it makes my eyelashes look great and the brush is so nice!

  • Ruth M.

this mascara is really pretty on your eyelashes and gives the false lash effect. makes my lashes nice and voluminous

  • Sarah M.

Loving the superhero mascara first time trying this went on so easy. Next time will remember to curl my lashes first x

  • Alaina S.

It's a good mascara, it's a little wet so can be messy if you rush or if your hands not so steady. It's not my favourite

  • Daisy

Never Again !!!
Mascara came and the lid was cracked. I was hesitant about buying this expensive mascara and never will again. Because the top was broken, the mascara was all dried out!

  • Stacy Bradshaw

 Best mascara ever!!!!


I was gifted this brand Several Christmas’ ago. I have repurchased over and over. I am a superhero IT mascara faithful! I have short lashes and sort of thin. This mascara lengthens and fills. Great stuff! Wipes of easily with micellar water and a cotton pad.

  • jmcato

 Arrived in Beat Up Packaging


Arrived in a beat up package - even though it was in a much larger box with other things. I wouldn’t bet that it hasn’t been opened and used before.

  • Cmalone

 Is this a replica product?


Is this product a replica? I received mine in the mail and noticed the brush is different, the smell is different and it washes off differently than the product I buy from ulta. The mascara works, don’t get me wrong but I want to know if it’s manufactured by It Cosmetics.