Tarte Cosmetics Reviews by Real Customers and Specialists in 2021

Overall Customer Reviews: 3.8 out of 5 with 160 Votes
Overall Customer Reviews :
3.8 out of 5 with 160 Votes

What is Tarte Cosmetics? 

Tarte Cosmetics, founded by Maureen Kelly, is a cosmetics company headquartered in NYC. Tarte Cosmetics offers makeup, skincare, and beauty products, such as concealers, eyeshadows, foundations, eyeliners, lip-glosses, and lipsticks. You can buy the brand's products from its official website as well as department stores in U.S. such as Macy's and Beauty Brands. 

What is special about Tarte Cosmetics?

Tarte products all are formulated based on natural ingredients such as fruit and plant extracts. Tarte Cosmetics products are long lasting and vegan friendly. Its ingredients are free from parabens, gluten, mineral oil and triclosan.

Is Tarte Cosmetics cruelty-free?

Yes, Tarte Cosmetics is cruelty-free. Tarte Cosmetics does not test its finished products on animals, and it does not sell its products in countries where law requires animal testing. 



Overall Rating :

Tarte Cosmetics Lip Liner

See Product Reviews See 5 Best Lip Liners
Overall Rating :

Tarte Cosmetics Opening Act Lash Primer

See Product Reviews See 5 Best Mascara Primers

Tarte Cosmetics Reviews

Read customer reviews by real users

  • Mary A.

Worked OK for me

This primer helps to prepare my lashes for mascara. I could see more definition (separation) and length. It was just slightly clumpy, but I would probably purchase again if I found the larger size at a lower price.

  • CLin

Doesn't keep my lashes curled

I have pin straight eyelashes so I always curl them. Since I'm switching all of my products to cruelty free products, I thought I would give opening act a try. My old primer was amazing at keeping my lashes lifted and curled. I've been using opening act for a couple of week with the same results — sad, droopy eyelashes. Once I put the primer on my freshly curled lashes, they start falling down. They do lengthen, which is nice but cannot hold a curl on my stubborn lashes.


  • JackieB

It's a little "heavy"

It is a good primer and does make your lashes longer, but it's "heavy". I have straight lashes and I use a eyelash curler. This primer is wet and heavy, it doesn't hold the curl, but my lashes are longer.

  • Maddie M.

Enjoy this make up product

I love this primer, I have used the urban decay perversion primer and mascara and this used with the Tarte Big Ego mascara is a similar duo. I would buy this product again. It clearly enhances the length and smoothness of your eye lashes.

  • GoddessSusan


I stopped using a eyelash curler months ago because I was seeing after applying any lash primer with any mascara was not giving me volume, length in my lashes. My lashes using this product with my mascara which is from Hourglass is the perfect combination for me, I have volume, length !

  • Cielo


I love using this lash primer with Tarte Big Ego < 3 Makes me look like I'm wearing falsies! This will be in my make up box until it is discontinued or I die... LOVE IT!!!!


  • Jenn


It didn't do anything special. Just seemed like I was wearing mascara regularly. Would not buy again.

  • anna

never knew i needed a lash primer until i used this!

i used to think lash primer was pointless, but this proved me wrong! it makes mascara so much easier to apply and makes you lashes looks nice, defined, and separated. you need this to make you lashes look extra beautiful!

  • Katie

I won't purchase this again

Does not extend lashes. Makes my lashes look sparse.

  • Taylor

Love and highly recommend this product!!!

This product is now apart of my everyday makeup routine. I can a tremendous difference in my eyelash from using this product.

  • Alexus S.

Another absolutely beautiful product from tarte. So easy to wear and lasts all day. I thrive off this stuff. I shop at Sephora and their website because this is the real deal. I recommend 100%. Worth the buy


  • Tiffany W.

I received this lip crayon in a tattered favorites kit that I ordered from their website. I don’t usually use red so I didn’t even open this until today. The color is beautiful and can be pretty neutral for many red and pink shades. However this crayon was so hard to use. No matter how hard I pressed the color did not transfer to lips. I had to scratch the crayon on paper to get the crayon to be able to draw a short line on lips then it would go right back to nothing at all. I have used many other lip crayons and was very disappointed on this one.


  • Becca M.

I found the lip product very creamy and long wearing. There was a wide range of colours available and I would purchase this again if they changed the packaging as I just found the retractable packaging pointless as it meant you couldn’t sharpen the liner to create a point for precision.


  • Brook H.

I love how this liner glides right one and isn’t a stiff crayon like product. It’s easy to apply not just to line your lips, but to apply all over them. Brilliant to match with your any of favorite tarte lip colors. Wonderfully priced and the quality is top notch! It’s a must try!


  • Kristina T.

I don’t use lip liners often. But I buy these to match up my lipstick when I want it looking perfect. He only thing it is wish the crayon was a bit thicker, otherwise. They don’t bleed which is what you want in a lipliner.


  • Momo A.

This lip crayon is very rigid and hard to apply. I was extremely disappointed when I started using it today because the pencil itself wouldn’t glide on my lips as I expected. There is little to no color payoff as well. I bought this on sale for $6 on the website; I don’t recommend buying it.


  • Melanie W.

Maybe I’m just spoiled by my Kylie lip liners but I wanted to love this and unfortunately don’t. It doesn’t go on smoothly at all. The color is decent and I paired it with Adorbs lip paint which I also wasn’t thrilled with. I added a Lime Crime lip topper though and it saved my look. I wouldn’t buy again.


  • mimoza S.

Tarte is a lovely brand.Quitee of a beautifull color and it is not drying at all .Stays in your lips all day long without breaking.


  • Rochelly M.

LOVE LOVE LOVE THIS ! This is such an amazing product. It goes on smoothly without making a mess . This is one of my top favorite lip liner that I use


  • Emily A.

This is a great lip liner! I was a little disappointed the first time I bought one because as soon as I tried to apply it it crumbled and the product broke off. I was sent a new one from Tarte and the new one was amazing!