Hyaluronic acid has become something of a beauty buzzword and not without good reason. It may sound like something you'd use with a Bunsen Burner in a GCSE science class, but it's actually the one ingredient you need to add to your skincare routine asap.We all know there is no single wonder product that can stop skin ageing (unless Jennifer Lopez is keeping a secret stash to herself), but hyaluronic acid has been proven to plump the skin, minimise fine lines and reduce signs of dryness and dehydration.
To help you navigate the skincare aisle in Boots that much easier, we chatted to skincare ingredient guru Paula Begoun, founder of skincare brand Paula's Choice. To find out just why hyaluronic acid should be in everyone's skincare routine, and what you should be looking out for on your skincare labels.
Hyaluronic acid is a molecule found naturally in our own bodies, lubricating our joints, nerves, eyes, skin and hair. As we get older our bodies produce less hyaluronic acid (ffs) which is one of the reasons our skin starts to wrinkle and sag. It is also a humectant, which means it helps preserve moisture in the skin, as Paula explains. "One of hyaluronic acid’s most remarkable traits is its ability to attract and hold several times its weight in water that is naturally in the environment, naturally in the body, or in the skincare products we apply." Basically, think of hyaluronic acid like a sponge attracting and retaining moisture in your skin.
H.A. Intensifier is a multi-beneficial corrective serum proven to amplify skin’s hyaluronic acid levels. This unique formulation contains a high concentration of pure hyaluronic acid, proxylane™, and botanical extracts of licorice root and purple rice to support skin’s hyaluronic acid levels and deliver surface hydration, helping improve the visible appearance of firmness, smoothness, and facial plumpness. This hyaluronic acid serum may be used as part of a home skincare regimen after dermal fillers; always consult with your physician for individual at-home advice.
Amplifies skin’s hyaluronic acid levels by 30%
Reduces the look of crow’s feet, nasolabial folds (parenthesis around the mouth or laugh lines), and marionette lines (lines from the corners of the mouth down to chin) for smoother, firmer skin
Delivers long lasting hydration to visibly improve skin’s texture
Unique serum-gel texture format creates a smooth canvas on skin
Paraben- and dye-free, ideal for all skin types
Can be used as home care after dermal fillers; always consult with a physician for individual regimen recommendations