Loreal is a famous personal care and cosmetics company based in France. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.
L'Oréal Paris wants to build brand love and be there for consumers at the moment of inspiration. It aims to appeal to a wide range of consumers, and be the top destination for beauty. L'Oréal Paris uses Search insights to understand beauty trends and develop products and messaging to meet consumer needs.
The international cosmetics giant has more than 2,500 scientists hard at work in laboratories at the company's Paris headquarters, constantly searching for new products to help beautify and enhance the physical appearance of L'Oréal's millions of customers around the world.
The company adopted a policy not to test its “finished products” on animals, and eventually adopted a policy not to test its products’ ingredients on animals. The company has also contributed significant resources to the research and development of non-animal test methods to replace some of the cruel and outdated animal test methods currently still in use. L’Oreal has also established a robust presence in China to advocate for the government to end its requirements for tests on animals for cosmetics sold there.
Feel free to check out independent customer reviews for more information about L'Oreal products and to see how well they have been received.