The beauty industry has increasingly relied on technology, including 3-D printers, DNA analysis, augmented reality, and artificial intelligence. The consumers' demand for items that can be customized to meet specific needs is tapped into through personalization, which is a critical area of development for beauty brands. However, customers are frequently unclear about their needs. Therefore companies can be a source of inspiration or provide advice and support through their customization possibilities. High-tech cosmetics are giving beauty a new definition that is considerably more personalized to each individual.