Josie founded her company 14 years ago when she discovered the hydrating, fortifying, and nourishing properties of Argan Oil. It’s the foundation of everything we do, and our carefully-sourced 100% Pure Argan Oil is in every single formula.
“I grew up dreaming big. As a model and actress working with the world’s best makeup artists, I was constantly told there could never be high-performance products that were healthy. That simply didn’t sit well with my spirit. I decided to challenge myself. I knew I wanted to be the person to crack the code and create beauty formulas that are good for people and our planet. Once I discovered our 100% Pure Argan Oil, my plan was set in motion. Now, I’m so proud of our clean, ultra-nourishing formulas that leave you with juicy, happy skin from head-to-toe.”